These contain 3,980 LED pixels in RGBW spaced at 4-inch centres (102mm).Īccording to Shop 12’s specification, illumination Physics designed and supplied an integrated media wall on the south façade of the tower. Three of the signs were designed to be 22 feet, 2 inches high and 44 feet, 5 inches wide (6.70m x 13.41m). These contain 8,240 LED pixels in RGBW spaced at 6-inches centres (152mm). Two of the signs were designed to be 34 feet high and 73 feet, 6 inches wide (10.36m x 22.25m). LED has replaced the old technology, but with clever design, the new signage pays homage to the past, sending a clear message.
The new signs for Circa are a digital makeover of the analogue fashion of the past. Since the 1940s, Fremont Street has been referred to as “Glitter Gulch” – a sea of neon and incandescent bulbs sparkling within the traditional signage. The style and presence of the signage would be key to Circa’s visual identity.
“The new resort looks modern and yet it looks like it belongs in Freemont Street,” states Paul Steelman, CEO of Steelman Partners, the Circa project architects – designers of global entertainment, hospitality and gaming architecture.
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